Beginning today, Windows Live is rolling out 19 new web activity partnerships with leading global and regional web companies – including YouTube and Break.com. This means that if you choose to add, for example, the YouTube web activity to your profile on Windows Live, then whenever you post a video or mark your video favorites on YouTube, the people in your Windows Live network will see an update about your activity in their What’s new feed in Messenger, in Hotmail, on Windows Live Home, etc.  

    

The new web activity partnerships are a great win for our customers, for our partners, and for Windows Live:

  • For customers, they make it easier to let your friends know about the sites you’re discovering and the interesting stuff you’re doing on them, even if your friends aren’t using those sites yet.
  • For our partners, they’re great because just like other viral sharing mechanisms, they help new people discover each site’s content within the context of global services like Messenger and Hotmail that are already used by nearly 450 million people a month. And, the content being shared is more relevant and likely to be clicked on by the viewer, because it’s coming directly from their friends.
  • And of course, for Windows Live, partnerships make Messenger, Hotmail, and the rest of our suite an even better companion to all our partner sites that people already use and love.

With today’s update, we now have partnerships with 74 sites from around the world – localized into 35 languages, with broad coverage of leading sites worldwide in social networking, video sharing, photo sharing, blogging, reviews and ratings, and more.

Here is the list of our newest feed partners:

4Travel (Japan), Azbuz (Turkey), Baby Kingdom (Hong Kong), Biip.no (Norway), Break.com (US), BuscaPe (Brazil), CNET (US), L’internaute Copains (France), Doctissimo Community (France), IRC-Galleria (Finland), Libimseti.cz (Czech Republic), lokalisten.de (Germany), Multiply (US), MyVIP (Hungary), Neogen (Romania), PIXNET (Taiwan), Qype (Germany), Wat.tv (France), and YouTube (US)

Note: The region listed in parentheses after each website name indicates where the site originates, but you can add these web activities to Windows Live no matter where you live.

From a technology and standards point of view, here are a few additional fun data points about the web activities program:

  • Windows Live is a co-author and active participant in the Activity Streams standards, an effort for safely exchanging activity feed content (with user opt-in) among sites and client applications. The spec is being co-authored by representatives from Facebook, MySpace, Microsoft (us), SixApart, and the DiSo project. Many other key companies like Google, Yahoo, and Netflix are participants and contributors as well.
  • Activity Streams make it easy for partner sites to expose feed information or activity from their sites in a consistent format, once, so that their customers can import or connect what they’re doing on that site to other major services like Windows Live, MySpace, Facebook, etc. without their needing to implement service-specific tweaks to their feed. Likewise, service endpoints like Windows Live can expose a standard endpoint rather than implementing and maintaining custom feed ingestion for every partner.
  • Windows Live is already consuming Activity Streams-compliant feeds from Facebook, MySpace, and about a dozen other of the current web activity partners who have begun publishing using the Activity Streams standard.

In related news, if you haven’t noticed yet, the newly redesigned MSN home page now has a module where, if you sign in with your Windows Live ID, you can see what’s new from your friends on Windows Live. This, of course, includes any of the activities your friends are sharing with you via our web activities partners.

If you’d like to learn more about sharing videos and other web activities on Windows Live, check out this video by my friend Angus Logan.

 

We hope you’ll add some web activities, try out the new partners, and help your friends on Messenger and the rest of Windows Live discover the great services you’re already enjoying.

Jeff Kunins
Windows Live engineering team